Olson’s Observations

Anyone using FeedBurner to manage their feed can now add site stats tracking to their site. We’re super excited about this new capability here at FeedBurner HQ and for good reason.

Media is becoming more and more decentralized over time and, as a publisher, it is increasingly hard to keep track of where everything is going. With FeedBurner you can now track what is happening on your site and in your feed including tracking places where your content is being resyndicated.

Widgets are the next step. As some of you may know we have partnered with SpringWidgets to allow FeedBurner users to easily create a widget that contains their feed content (check mine out). These widgets can be placed on desktops, other sites, MySpace, etc. You name it and the widget can go there.

We are thinking of, and working on, ways to provide complete analytics at all points of consumption including the site, feed, widgets and beyond. A one-stop-shop for analytics will be crucial to publishers in the brave new world of media decentralization and we hope to be there with a top notch solution.

Congrats to the dev and design teams who put out great products time after time and continually make my job easier and thank you to all of the beta testers for kicking the tires and giving us some good feedback. Onward!