Widespread Adoption of Feeds is Coming

Posted on January 30, 2007

Read/Write Web put out a great piece today regarding the adoption of web 2.0 services by mainstream media. The good news is it looks like the mainstream media companies are adopting the new ideas and it looks like Time is leading the pack. Now that the mainstream media is using web 2.0 services it will be interesting to see what the usage of those services by their readers looks like but that’s a whole other post. In this post I’d like to discuss the feed side of things.

As you can see from the Read/Write web chart below, feeds seem to be the most prevalent of services with every site surveyed having at least one.


Since just about every mainstream media company now has feeds the automatic Internet Explorer 7 upgrade from a couple months ago and the launch of Microsoft Vista are even more significant.

Both IE7 and Vista have built in feed reading platforms meaning that many of the worlds’ computer users will now be shown feeds for the first time. In fact, IE7 has a great way of presenting and describing feeds that treats them more like bookmarks which people can easily understand (yes, I know firefox has done this for a while but more of the mainstream audience are IE users and have not seen that).

As we all know, the value proposition of feeds is a no brainer so once these users give them a shot they will likely be hooked (hopefully so hooked that they start looking at independent content as well and subscribing to it).

It is looking like 2007 will be the year of the feed in terms of mainstream audience adoption which gets me very excited since I sleep and live and breathe feeds, syndication and distributed media every day at FeedBurner. We’re just about across the chasm now and it feels good (there has to be a song in there somewhere).

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