TECH cocktail 3 Eve

Posted on January 24, 2007
Filed Under TECH cocktail | 2 Comments

TECH cocktailJust wanted to remind everyone about TECH cocktail tomorrow (Thursday, January 25, 2007). It should prove to be a great time. SingleHop is providing a good amount of green martinis which will be distributed through two large ice sculpture frogs and Handler, Thayer and Duggan will have a roulette table in the mix where you can play to win a trip for two to Las Vegas to continue the party. Vegas baby!

We’ve got over 600 RSVPs and counting which include state government officials, VCs, entrepreneurs and many others. If you haven’t RSVPed yet please do so. Looking forward to seeing you all tomorrow night!

Movie Review: Quicksilver

Posted on January 23, 2007
Filed Under Movie Reviews | Leave a Comment

QuicksilverI first heard about Quicksilver while reading Joe Kurmaskie’s Metal Cowboy and I knew I had to watch it. An 80s movie about a whiz stock broker who becomes a bike messenger in NYC after he loses it all in one bad day of trading can’t miss right? Wrong. The film was horrible. It was cut poorly which caused a lack of continuity. The plot was also pretty thin and I found myself wondering quite often where certain scenes were going.

That said, the bike trick scenes were pretty sweet and the soundtrack was great (although not as good as the Beverly Hills Cop soundtrack - you have to admit that Harold Faltermeyer was one of the best 80s film scorers). There is also an epic climax scene in which Jack Casey (Kevin Bacon) is being chased through NYC by a car while on his bike. What other movie can you think of with a high speed bike chase?

If you like bikes like I do than give this movie a shot. If you don’t like bikes, I would suggest passing on this film. While it was bad in a funny way to me it will probably be just plain bad to you. But hey, you’ll get to see Kevin Bacon, Louie Anderson and Laurence Fishburne in some interesting roles so it may not be a total loss!

Posts Worth Reading

Posted on January 23, 2007
Filed Under General Thoughts | Leave a Comment

I just started playing around with Google Reader based on the high praise it has received from some friends of mine. I have to agree - it’s a great reader. However, this post is about the share feature within the reader and not the reader itself.

Google Reader allows me to share items I find interesting in the form of a site and a feed. Since they provide a feed of these items I can also incorporate the feed into my right rail via the FeedBurner BuzzBoost tool which I did last night. Now, under the VC News feed from you can see the latest three posts I found interesting and read them for yourself. I hope this adds some value for all of you Olson’s Observations readers out there. Enjoy!

The Future of Online Content: Audience Engagement

Posted on January 22, 2007
Filed Under FeedBurner, Web, Media, Future of Content | 3 Comments

WWWAs you may have noticed I have started to work more pieces on media into Olson’s Observations as of late. This is of course due to the fact that I work at FeedBurner on the publisher services team and, thus, spend a lot of time thinking about online media metrics, distribution, promotion and monetization. That said, I am now going to start putting fingers to keyboard on more of those thoughts and more of what we’re thinking about at FeedBurner. Without further adieu here is the first post in the Future of Online Content series.

Where the Heck is My Content?

Content is becoming more and more distributed as time moves forward and the engine that is providing the backbone for all of the new distribution methods is, you guessed it, feeds! Whether it’s people consuming content in a newsreader, on a personalized homepage, or in a widget that appears on their desktop it’s all powered by feeds.

While the newsreader is not ubiquitous as of yet I think it is safe to say that a lot of people are using one and a lot more will be using feeds as they get into Internet Explorer 7. It is now time to start thinking about the future and the future is widgets (Couldn’t we have thought of a more fun name than that? Where are the marketing guys?).

Widgets are the next big thing and for good reason. They allow content to go almost anywhere and, for the most part, they are easy to implement and to use. We at FeedBurner saw the emergence of widgets coming which is why we have made it easy for FeedBurner users to create a widget of their feed content through Fox Interactive’s SpringWidgets platform. This widget can be easily placed on a desktop, MySpace page, Facebook page, website, e-mail, etc. and it’s all powered by the feed (watch for more widget options to come). Check my widget out.

So, that’s great and all but how do publishers know what the consumption of their widgets looks like? Right now there are some people building widget metrics packages but I think the real value comes in seeing your site stats, feed stats, widget stats, kooble stats (well, that last one was made up but it stands for whatever is next in the world of content distribution - koobles are gonna be big ya know!) in one place.

The total content distribution picture is what we at FeedBurner are working hard to provide you. Next up is widget stats and tighter integration between site and feed stats. This combination of stats will get publishers closer than ever before to a view of overall audience engagement. Sahhhhhweeeeeet!

Audience engagement will be key for publishers going forward. Whatever comes next, whether it is koobles or something else, we’re thinking of it now and we’ll have stats and products to help publishers take advantage of and track the new medium. I am very excited for 2007 since it will no doubt be a breakthrough year for distributed media, widgets and FeedBurner. Publish on!

Go Bears!

Posted on January 22, 2007
Filed Under Sports | Leave a Comment

Da Bears title=So the Patriots couldn’t pull it off yesterday. It was a hard fought game and both teams gave their all but we didn’t capitalize when we needed to and our defense was still hurting from the tough San Diego game. That said, I will be rooting for the Bears in a couple weeks as they take on the Colts in Super Bowl XLI. It actually worked out quite nice since I won’t have to be the only Pats fan in Chicago on Super Bowl Sunday (which could have possibly got me killed). On second thought a rematch of the 1985 Super Bowl would have been kind of neat. Ahhhh well. There is only one thing left to say: Bear down, Chicago Bears!

The DeadPool Could Help Others Live

Posted on January 14, 2007
Filed Under Business, Web, Web 2.0 | 3 Comments

Happy SkeletonFred Wilson wrote a post the other day where he talked about the TechCrunch DeadPool and FuckedCompany that came before it. He points out that people like to build things up, companies in this case, more than they should and relish in their demise when they fail. I agree with Fred that this isn’t healthy behavior and doesn’t do anyone any good but it does generate pageviews which is why sites like TechCrunch do it.

However, all of these companies could do more than simply generate pageviews for media companies. How you ask? Well, we could all stand to learn a lot from what they did wrong and what ultimately caused the demise of their companies.

Was it too much funding too soon? Or was their a key hire that didn’t work out? Was the board not helpful enough? Or overly helpful to the point it hindered growth?

Imagine if there were a place where entrepreneurs could go and learn from companies who haven’t made it. I, for one, would be happy to talk to these companies and do the write-ups here on Olson’s Oberservations. Hopefully someone will see this post and take me up on the offer. I think it would benefit the entrepreneurial community immensely and would make good use of things like the DeadPool. What do you think?

Indianapolis Here We Come

Posted on January 14, 2007
Filed Under Sports | 2 Comments

PatriotsCongrats to the Patriots who are now headed to the AFC Championship game against the Indianapolis Colts! Today’s game against the Chargers was hard fought and I am psyched that we were able to come out on top. The leadership of Bill Belichick and Tom Brady is second to none in the playoffs and that was proven again today. Looking forward to another showdown with Indianapolis for the right to go on to the Superbowl. Go Pats!

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