Widget Stats - Step 1

Posted on February 27, 2007

Remember all of that audience engagement stuff I’ve been talking about lately? Well, we just made another step forward toward widget stats at FeedBurner today which is super exciting.

For those who don’t know, we have a service called Headline Animator that tens of thousands of our users, well, use. Headline Animator allows publishers to create a completely custom animated gif that cycles through the latest headlines in their feed. Check out Justin’s below as it’s a great example of what can be done:


This animated gif can be used just about anywhere on the web to promote ones content and that’s really neat but to make it wicked useful (excuse my Bostonian) we really needed to show publishers how many times their headline animator was viewed in a given day across the web. Consider that piece done (although we’ll keep improving it of course).

We now report Headline Animator stats along with site and feed stats to publishers and there’s more to come. I’ll leave the details to the official FeedBurner blog, Burning Questions, because Dick did a great job of describing everything over there so read his post if you get a chance. It’ll be well worth your time.

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  1. […] Olson’s Observations For those who don’t know, we have a service called Headline Animator that tens of thousands of […]