Olson’s Observations

Technology. Innovation. Science. VC. Media. :: by Eric Olson

TwitThis: Now with Flare

with 8 comments

TwitThisMost of you probably saw the latest addition to the Twitter arsenal already since it was all over Digg but for those that haven’t I’ll explain. Michael Simmons and Hiten Shah (collectively known as Chuug) have put together a site/service called TwitThis. TwitThis simply allows people, via a bookmarklet, to quickly Twitter site links to their friends. This is definitely a useful tool. I know I send out a lot of links during the day via AIM and Twittering them could save me some time.

Of course there are options for publishers to include TwitThis links on their posts to enable their readers to Twitter their posts. As of this writing there was a WordPress plugin available and the TwitThis guys have made the code available to add TwitThis buttons manually to each article and the overall site. After seeing this I was concerned that there was no way for people who consume their content via a feed reader to TwitThis so I put together a FeedFlare that will allow publishers to make that option available to their readers.

For those of you that aren’t familiar with FeedFlare I’ll explain it quickly. FeedFlare simply comprises little text links that can appear under content items in both the feed and on the site. We also have an open API that allows anyone to build their own flares.

So, if you publish content and utilize FeedBurner please grab the TwitThis flare and add it to your feed (and site) to allow your readers to quickly and easily send your stories to their friends via Twitter.

Special thanks to Eric Lunt for the assist that got this flare over the hump and ready for prime time.

Written by Eric Olson

March 26th, 2007 at 10:20 pm

Posted in FeedBurner

8 Responses to 'TwitThis: Now with Flare'

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  1. Thanks for this, Eric! Just enabled it at ComeAcross. Alright! :-)


    27 Mar 07 at 8:20 am

  2. Eric,

    “So, count me in the minority on this one. Perhaps I am just missing something though and this thing will turn out to be big. I’ve been wrong before and I reserve the right to change my opinion at any time (disclaimers rock!).”

    I’d like to put my 2 cents in if you don’t mind. First off, I agree with you 100%. I don’t “get” Twitter or SL either. But why do you say that you are in the minority? In fact, on that point I will have to disagree with you 100%. I see these dot-coms as nanosecond fads and nothing more. SL for example, well you already summed it up perfectly, “There is something that meeting face to face does for us as human beings that nothing can ever replace.”

    I laugh at the ad, “Second Life, get one!” I offer you the challenge of coming up with a bigger waste of life than SL. Evercrack and others like it have managed to drain countless hours from the lives certain people, and the companies have made a lot of money on those MMORPGs, but they are popular within a niche population.

    The difference is that those games have a purpose and SL does not. Granted SL may be trying to go for the wider scope of appeal that The Sims achieved for awhile. The only problem is, for SL to even remotely work, everyone on it would need to role play, hardly a mainstream activity!

    I admit that I myself had to check out the hype (that’s all it is after all right?). I logged on, made a character (avatar sorry), went through the tutorial, tried talking to a few people, went to a warehouse where everybody was trying to make free stuff and talking dirty, and after 15 minutes I logged off and said to myself, “I’m never going to play SL again.”

    How many people log on for their 1st time every day and end up saying the same thing? Perhaps nearly all of them? -That’s where I’d put my money. As far as advertising on that sort of medium, Google Earth hands down. There’s no question in my mind.

    So then there’s Twitter, which you also admit you don’t see the point. My recent revelation was this, “Entrepreneurship is all about inventing something that no one needs and selling the hell out of it, hopefully making some $$$”

    That’s what I believe now. Not that it’s such a terrible thing. Look at where the cumulative effect of all that entrepreneurship got us in this country. I agree with Warren Buffett when he tells middle class people that they live better than Rockefeller (he’s talking about our standard of living).

    I like Feedburner btw, but let’s get one thing straight about the blogosphere, it is nothing more than a glorified (and more fragmented) myspace.com, one which Google got for free (sure they made some open source donations, but it was still a lot cheaper than the price tag on myspace). In fact, do you think they should have bought YouTube? I think they might as well created their own. Web 2.0 sites are popping up like crazy; they are a dime-a-dozen.

    We hear stories about people making money by blogging, but what is the percentile of bloggers with that kind of success? The way I see it, people that read blogs are almost always bloggers themselves. So the ads are being shown to other bloggers (it’s amusing that some of those ads are about blogging). The blogosphere is a viral network just like myspace. Sites like Digg, Delicious, Technorati, Feedburner are a catalyst for the network and help Google (the main benefactor because they host most of the ads on blogs) even more. Don’t forget the answer to this question, “Who got rich during the Gold Rush?” More new blogs are being created every minute!

    Granted, blogging is a hobby of part of a growing number of people (consumers) that aren’t watching as much tv in the traditional sense. Rather they are spending more of their free time playing video games, surfing the net, watching home videos, etc. Obviously advertisers don’t want to miss them.

    Finally, here’s a bold opinion. The last issue of Business 2.0 had Myspace, Flickr, and YouTube on the cover posing the question of who will be the next Web 2.0 buyout. I say no one. My waste the $$$ when starting a new Web 2.0 dot-com is a fast as flipping a light switch? Everybody’s doin it..


    30 Mar 07 at 12:24 am

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    8 Apr 07 at 12:42 am

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  6. [...] you use FeedBurner, you’ll be glad to know they’ve released a Twitter Feed Flare that will let your site visitors automatically submit a link to your blog posts on their Twitter [...]

  7. [...] Twit This! a été développer par Eric Olson. [...]

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