Comments on: Feeds: The Publishers Enemy? http://www.ericjohnolson.com/blog/2007/08/03/feeds-the-publishers-enemy/ Technology. Innovation. Science. VC. Media. :: by Eric Olson Tue, 06 Jan 2009 02:06:30 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Danny Howard http://www.ericjohnolson.com/blog/2007/08/03/feeds-the-publishers-enemy/comment-page-1/#comment-19919 Danny Howard Sat, 04 Aug 2007 21:51:37 +0000 http://www.ericjohnolson.com/blog/2007/08/03/feeds-the-publishers-enemy/#comment-19919 I tend to think of feeds as "advertising" . . . I skim over several dozens of items a day in Google Reader, and middle-click the interesting ones to read further. Special formatting and images and whatnot tend to look less beautiful in feeds than on the web site themselves. Any time I see a web site that seems vaguely interesting, I see if I can "subscribe" to it. The feed then becomes a method for a web site to stay on my radar. Kind of like having newspaper kiosks on the street: mostly people will gawk at the headlines, but it is a gateway for people to buy one issue directly, which can ultimately convert them to paying subscribers. -danny I tend to think of feeds as “advertising” . . . I skim over several dozens of items a day in Google Reader, and middle-click the interesting ones to read further. Special formatting and images and whatnot tend to look less beautiful in feeds than on the web site themselves.

Any time I see a web site that seems vaguely interesting, I see if I can “subscribe” to it. The feed then becomes a method for a web site to stay on my radar. Kind of like having newspaper kiosks on the street: mostly people will gawk at the headlines, but it is a gateway for people to buy one issue directly, which can ultimately convert them to paying subscribers.

-danny

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