Pubvertising is Here: Publish and Advertise in One Place
We’ve been wanting to introduce pubvertising on a wider scale for some time now and I am excited it is finally out there.
The whole concept behind pubvertising - or publishing + advertising - is pretty simple. We want to allow publishers who are using our tools to easily be able to create an ad that contains their feed content which they can then easily place in the FeedBurner Ad Network.
These ads are designed to drive awareness of the publishers content and drive subscriptions to their feed(s). What better place to find feed subscribers than other feeds right?
The tool that publishers can use to create their ad is called Headline Animator. Headline Animator allows any publisher using FeedBurner to create a completely custom graphic that will include their latest feed headlines.
Right now we are setting the sizes of ads publishers can place to 468×60 and 468×120. You can see some examples below. Also, make sure to read the official FeedBurner post on pubvertising as it says things with more wit than I can. It also provides much more detail than this post does in case you’re interested in giving this concept a shot.
