It shows that you don’t have to be a rocket scientist to build a great business. My uncle keeps reminding me that Google and Southwest didn’t create a new industry. They simply improved an existing one. It takes guts, committment, and audacity, but you don’t have to be a rocket scientist.

My uncle started a window and siding business in Springfield, IL 25 years ago. As a new Pakistani immigrant he didn’t have a lot going for him. 25 years later he’s known all over Springfield. I asked him how he did it. He said the main differentiator is that he made sales appointments on nights and weekends. Since buying new windows is a pretty big decision, he felt that he should meet both the husband and wife to discuss what they want. Since most men worked 9-5 back then and most women stayed at home, nights and weekends were the best time to meet clients. None of his competitors did this… to their detriment.

Business is all about believing in yourself and having guts. Last nights game taught us this lesson.

Raza Imam
http://BoycottSoftwareSweatshops.com