Comments on: What is Business Development anyway? http://www.ericjohnolson.com/blog/2010/02/25/what-is-business-development-anyway/ Media, Economics, Finance, Business, Technology, etc. Mon, 19 Apr 2010 08:03:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Alex White http://www.ericjohnolson.com/blog/2010/02/25/what-is-business-development-anyway/comment-page-1/#comment-293193 Alex White Tue, 09 Mar 2010 03:21:11 +0000 http://www.ericjohnolson.com/blog/?p=1130#comment-293193 I like the way Steve Blank describes BD in Four Steps to the Epiphany. He discusses business development as the work required to develop and sell a full product. In the case of Next Big Sound a BD person would tasked with securing deals with proprietary data sources that labels, managers, and bands need to see as part of a comprehensive dashboard before they are willing to purchase. Everything else (channel partners etc.) he would call sales. I don't think it's that black and white necessarily but I do like that he draws hard lines around the roles. I like the way Steve Blank describes BD in Four Steps to the Epiphany. He discusses business development as the work required to develop and sell a full product. In the case of Next Big Sound a BD person would tasked with securing deals with proprietary data sources that labels, managers, and bands need to see as part of a comprehensive dashboard before they are willing to purchase. Everything else (channel partners etc.) he would call sales.

I don’t think it’s that black and white necessarily but I do like that he draws hard lines around the roles.

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